Trader Joe’s, a unique, neighborhood grocery store with foods and beverages from the exotic to the basic, will celebrate the grand opening of the Redmond location, at 15932 Redmond Way at 9 a.m. Friday, Oct. 9.
For the official opening, Trader Joe’s Captain (store manager) Bob Jarchow, First Mate (assistant store manager) John Olson, Trader Joe’s Regional Vice President Micheal Krause, Redmond Mayor John Marchione and the crew will gather at 9 a.m. for a ceremonial lei cutting to welcome new customers — Trader Joe’s style. The celebration will continue throughout the day with live music, a variety of tasty samples and free stickers and balloons for the kids.
The new 12,000 square foot store will be open from 9 a.m.-9 p.m. daily. The new store will feature a festive décor mixing traditional Trader Joe’s cedar covered walls, Hawaiian inspired elements throughout the store combined with a local flare including art that celebrates the wonderful city of Redmond and the surrounding neighborhood.
Specifically, there are several hand-painted murals that celebrate the Redmond’s local landmarks including Marymoor Park, City Hall, the Burke-Gilman Trail, and more.
Trader Joe’s was originally named in recognition of its distinct grocery buying process, because they search the world for great values and distinctive products. Crew members (store employees) consider themselves “traders on the culinary seas.” Crew members sport brightly colored Hawaiian-themed shirts, adding to the light-hearted air of the store.
Many area residents will soon be receiving a copy of the Trader Joe’s “Fearless Flyer” in their mailboxes. The Fearless Flyer is a somewhat irreverent description of a timely selection of Trader Joe’s products. It’s been called a cross between Consumer Reports and Mad Magazine. Each edition highlights a selection of Trader Joe’s products that the company buyers believe are worthy of customer interest, including comfort foods and items that are organic or have other special attributes.
Trader Joe’s carries an extensive array of domestic and imported foods and beverages including fresh baked artisan breads, Arabica bean coffees, international frozen entrées, 100 percent juices, fresh crop nuts, deli items, and vitamins and supplements, as well as the basics, like milk and eggs – all at honest, low prices.
Trader Joe’s is a “store of stories,” meaning every item in the store has its own virtues — high quality ingredients, great flavor or simply an extraordinary price — and many items often feature all of those qualities. As another significant point of difference, all of Trader Joe’s prices are everyday prices. Trader Joe’s doesn’t have “sales” for a few days, only to hike the prices back up again. Their prices change only when their costs change — there are no fancy promotions, discount cards or couponing wars.
So how does Trader Joe’s offer unique groceries at prices everyone can afford? By offering more than 1,000 items under the Trader Joe’s private label, which includes Trader Darwin’s vitamins (For the Survival of the Fittest), Trader José’s salsas, Trader Giotto’s marinara sauces, in addition to specially purchased items.
Also, Trader Joe’s buys differently than other grocers – they purchase from manufacturers, not through distributors. They’ll take a brand name product, take out the preservatives and artificial colors and ingredients, and put it under their Trader Joe’s label to sell it at a real discount.
Trader Joe’s introduces approximately a dozen new items every week, heightening the store’s adventurous appeal. Its buyers travel around the world searching out unique products at great values. In order for an item to be sold in a Trader Joe’s store, it must pass the scrutiny of a discerning tasting panel. Thousands of items are tasted each year to find products that both appeal to the culinary adventurer and microwave aficionado.