A pedestrian safety campaign called “Walk Safe” has been launched by King County Metro.

The campaign is designed to help reduce the number of collisions between vehicles and pedestrians and ads will appear on some 300 Metro buses.

The goal is to eliminate pedestrian collisions as part of the state’s Target Zero and Seattle’s Vision Zero campaigns, which seek to end vehicle-related deaths in the state.

“We hope our awareness campaign helps us reach our zero-collision goal,” Metro General Manager Rob Gannon said.

According to a press release from King County Metro, the leading causes of pedestrian-involved accidents happen from distracted driving and pedestrian intoxication.

Tip cards, posters and bus ads remind riders not to chase buses, to look and listen before crossing streets, to wear easily visible clothing and cross streets only after the bus leaves the stop.

Many accidents also occur when riders chase buses.

King County Metro carries more than 400,000 bus riders daily and provides more than 121 million rides each year.

In 2017, Metro has been involved in 20 pedestrian accidents, resulting is non-injuries to fatal collisions, the press release said. Over the last five years, buses were involved in nearly 150 pedestrian collisions.

Pedestrian collisions with Metro buses reached a high in 2013 with 34 incidents before dropping significantly to 20 in 2014.

Over the last five years, Metro has paid nearly $23 million for 68 pedestrian injury claims.

Across the state in 2016, some 89 pedestrians were killed and more than 360 injured.

“It’s great that people are walking more and using transit, getting around without adding to traffic,” said Julia Reitan, director of Feet First. “Metro’s goal to get everyone home safely is right on target.”

Target Zero is a program designed by the Washington State Department of Transportation to eliminate traffic fatalities and serious injuries by 2030.