Redmond’s Versium, a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, announced the LifeData Predictive Lead Score service. This self-service solution leverages machine learning and Versium’s proprietary LifeData to help marketers quickly build accurate, customized predictive models, helping them to improve marketing efficiencies and increase conversion rates.

Versium’s service automates the underlying machine learning modeling process, allowing marketing professionals, agencies and application providers to build predictive models for their clients within hours, versus weeks or months, and visualize a marketing campaign’s projected performance. The Predictive Lead Score service is intuitive and easy-to-use, and empowers marketers to build predictive models without requiring data science expertise or experience. Traditional lead score offerings are based on simplistic rules-based models. Versium’s automated Predictive Lead Score service leverages machine learning and big data with the inclusion of thousands of LifeData attributes.

“Machine learning is an evolutionary step from traditional ‘rules-based’ predictive models. By automating this process, we are providing marketing agencies and enterprises a tremendous competitive advantage in the growing field of predictive marketing,” said Chris Matty, founder and CEO of Versium. “Organizations are drowning in data while starving for actionable data intelligence. Our Predictive Lead Score service addresses this pain by delivering accurate predictive intelligence automatically, much faster and at a fraction of the cost of alternative solutions. Most importantly, customers using our Predictive Lead Score service are seeing increased conversion rates as high as 900 percent.”