Terex Aerial Work Platforms (AWP), a business segment of Terex Corp. in Redmond, has appointed Paul Waller as vice president of sales for the central region.

In this role, Waller will lead the central region sales team in supporting customers of Genie and Terex products while working toward company objectives within the territory spanning from Winnipeg, Canada to Austin, Texas. Waller will report directly to Tom Saxelby, vice president of North American sales.

“Waller is an experienced leader who brings a deep business understanding of both manufacturer and equipment dealer sales,” Saxelby said. “With his leadership and the strength of the central region sales team, Terex AWP is prepared to supply all customers with the equipment and support they need.”

Waller’s responsibilities include the implementation of strategic sales initiatives and the continued development of the central region sales team.

Serving as a key member of the sales team, Waller has been with Terex AWP for three years. Prior to Terex AWP, he has a well balanced background in sales and management, working for both equipment manufacturers and equipment dealers.

Waller holds a bachelor of arts degree in communications from William Paterson University of New Jersey.