MasterCraft Northwest/Seattle has moved its business to Redmond after many years in Issaquah. Having signed a 10-year lease with its colorful Willows Road Northeast warehouse, MasterCraft hopes to become part of the local fabric.

The new 3,000-square-foot showroom in Redmond features a lineup of brand new boat models for sale. It also has a cutting-edge pro shop stocked with boating parts and gear, and four service bays that are capable of servicing many boat models.

“We are super excited to come to Redmond. A lot of our customer base lives out here,” said Richard Purchas, a sales associate. “We enjoy this space because we are able to have 20 new boats inside and under cover.”

Redmond’s new location provides a warmer and cleaner space for new boats to be on display. In preparation for next summer, customers can view, shop and purchase new boats during Seattle’s cold and rainy season. The business also sells water skis and wakeboards.

“A great opportunity from this move is being able to maximize the customer base on Lake Washington,” said MasterCraft General Manager Kevin Grant. “Our new goal is that we want to see more MasterCraft boats on Lake Washington and take care of people that are on the water there. We are now strategically placed between Lake Washington and Lake Sammamish, giving us a good advantage.”

MasterCraft Northwest/Seattle is the exclusive MasterCraft boat dealer in Western Washington. It is the second-largest boat dealer in the country, offering a wide range of premium boats for sale, such as new and used ski and wakeboard boats.

MasterCraft is located at 8710 Willows Road N.E.

Christopher Duclos is a student in the University of Washington Department of Communication News Laboratory.