This fall, Redmond Town Center (RTC) will feature a new store.

Hot Mama, a fashion retailer dedicated to empowering mothers.

The store at RTC will be the company’s second in the Seattle metropolitan area after having opened at University Village in November 2013.

“We love the shopping center and the density of our customer base in and around Redmond,” said co-founder and chairman, Michael Tamte. “Our stores in the western half of the United States have been showing great strength over the past 12 months.”

Hot Mama began nine years ago when Megan Tamte was so convinced that mothers wanted designer clothing with unparalleled service that she and her husband Michael opened their first Hot Mama store in Edina, Minn. Today, Hot Mama has 46 stores in 15 states and has had an annual growth rate of more than 50 percent since the company’s founding. It is also the only fashion retailer in the world dedicated to empowering mothers.

Megan and Michael have assembled a team of 700 employees who are committed to the company’s core purpose of empowering mothers through its merchandise, store layouts and customer relationships. Hot Mama and its companion website, shopmama.com, have been noted in magazines such as InStyle, Real Simple, Self, People StyleWatch, Fast Company and Shopping Center Today.

In June 2013, Ernst & Young also named Megan “Entrepreneur of the Year – Upper Midwest.”

Hot Mama was created to be an upscale yet down-to-earth boutique that offers contemporary designer clothing and premium denim perfectly suited for a mother’s age and lifestyle. Within its “mom” niche, Hot Mama focuses primarily on a customer who wants to stay on-trend in fashion, parenting and lifestyle. Ninety percent of Hot Mama’s customers are between the ages of 30 and 50.