Fans of Nintendo’s fashion-themed Style Savvy™ game for the Nintendo DS™ and Nintendo DSi™ systems will have access to some hot new designs this year, thanks to an expanded partnership between Nintendo and renowned entertainment icon Beyoncé.

Style Savvy players with broadband Internet access will soon be able to download five designs from the real-life Deréon clothing line co-created by Beyoncé and her mother, designer Tina Knowles. As managers of their own virtual boutiques, players can incorporate these chic Deréon fashions as they create one-of-a-kind looks for their in-game clientele.

“Style Savvy is all about creativity and fashion, both of which are really important to me,” says Beyoncé. “I love that I get to become a stylist and take over my own boutique, and it’s so much fun to see some of my Deréon designs added to the mix.”

The burgeoning partnership between Nintendo, a Redmond-based company, and Beyoncé began in 2009 with a memorable ad campaign for Rhythm Heaven™, a music-themed game for Nintendo DS and Nintendo DSi.

Known for her innovative sense of style, the talented musician and actress is an apt spokeswoman for the imaginative, fashion-forward fun of Style Savvy. Fans will get a unique glimpse into this relationship with the launch of two new Style Savvy TV spots starring Beyoncé, both scheduled to begin airing on Nickelodeon the week prior to this year’s Nickelodeon Kids’ Choice Awards in March and during the event itself.